Loosely based on LED displays, SPELL supplies lists of remarkable words. But unlike the usual displays, it spells each word out one letter at a time. Faced with a series of letters shown one at a time, the viewer has to ransack their linguistic memory to reconstitute each word the SPELL machine runs through, and, in a sense, relearn how to read. SPELL puts the whole cognitive process of reading to the test. The reflex of recognizing whole words at a single glance, which is automatic for us ever since we learned to read, proves unequal to the task of deciphering words displayed over time in discrete puzzling parts. The word list is carefully chosen for each venue ; for the show in Orléans, the list comprises French words of Arabic origin, e.g. abricot, algorithme, bougie (i.e. candle), caramel, douane (customs), geôle (jail), goudron (tar), hasard (chance), mesquin (mean, petty), sucre (sugar), zero etc.